Floating ads move across the Web page that hosts the ad.

Types of floating ads include DHTML sponsorships, in which advertising objects "fly" across the page on a preset course; cursor sponsorships, in which the cursor turns into an advertising image; and scrolling ads, in which an advertisement moves up and down the edge of a page as the user scrolls up and down.

Floating ads give the advertiser and publisher the flexibility to achieve nearly any effect.