Internet
Marketing :: Frequently Asked Questions
Rich
Media Ads
Viral
Marketing
Video Email Marketing
|
|
|
Rich
Media Ads
What
is a Rich Media ad?
Rich Media ad is an ad made using Rich Media technologies.
Though the term 'Rich Media' can be difficult to define, rich
media technologies generally exhibit at least some of the
following characteristics:
- User
interaction
- Advanced
animation
- Audio
and/or video
|
|
| What
can be done with Rich Media advertising?
There are endless possibilities with Rich Media advertising.
You can create quality ads, eye-catching animations, or interactive
ads that gain the attention of the user and create high brand
awareness.
|
|
| Why
should I use Rich Media ads?
Rich Media increases brand awareness and click-throughs.
Rich Media ads increase interaction with the user and much
more visually stimulating than conventional banner ads.
|
|
What
is the response rate of Rich Media ads?
Rich media ads regularly deliver response rates between
5% and 50%. As with most online advertising, the click-through
rates are determined by many factors, including the creative
idea, ad format and much more. |
|
Where
can I use Rich Media ads?
Rich Media can be used on the many networks of
sites that allow this type of advertising. You can also
contact the site you wish to advertise, as most of them
allow Rich Media ads being shown on their sites.
|
|
What
is your entire work process?
1. You send us a “Business Inquiry” with
desired ad format and specifications
2. Within 24 hours we review your specifications and give
you a detailed price quote with available options
3. We develop concept and provide you with a storyboard outlining
the scenes in your ad
4. Once you accept the storyboard concept we produce project
5. We test every function of the project
6. You revise the project and inform us of any problems. If
changes are necessary we will modify your banner until you
are satisfied
7. You make a payment by credit card or Pay Pal
8. We sent you all source files with launch instructions if
needed
|
|
What
is your fee structure?
As with most online advertising, ad prices are determined
by many factors, including the creative idea, ad format and
much more. |
|
Viral
Marketing
How
does viral marketing work?
We
will design and incorporate an exciting referral interface
on your marketing campaign, whether on your website or your
email marketing campaign and allow you to collect invaluable
user data/statistics. We offer this unique internet marketing
and traffic-building opportunity to those clients who wish
to do more with their existing streaming video campaign.
|
|
Do
I need to have a streaming video to use your viral marketing
service?
Yes. We are experts and almost magicians with unique
streaming media applications. Not to stray away from our expertise,
all of the services we offer must consist of some forms of streaming
media i.e. Flash, Windows Media or QuickTime. |
|
Why
does viral marketing work?
Viral marketing is a powerful marketing tool you
can use to quickly spread the word about your company thru
referals. Hotmail, for example, signed up over 12 million
users in its first 18 months of operation using viral marketing.
An estimated 80% of the recipients of a viral marketing piece
pass it on to at least one other individual - at NO COST to
you. Even better, as your message comes from a friend there
is an element of implied approval that will enhance your response
rate. |
|
What
are some of the ideal applications for viral marketing?
New product/service launch, extend and expand existing
marketing efforts, increase internet presence and many more! |
|
Who
uses viral marketing?
Many of the most reputable companies in the world
use viral marketing to spread their important marketing message
to the public: Coca Cola, Sara Lee, Ford Motors, MTV, Lycos,
Microsoft… etc. The list goes on. |
|
Video
Email Marketing
What
do I need to get started?
What we need from you is your video and the specifications
for the email template.
|
|
I
have a list but I don’t have any tracking ability or
I simply just don’t have the time. Does Xtream Studio
offer some type of email marketing management service?
Yes we do. From creation, list selection, email delivery,
tracking and data gathering, we do it all! Please contact
us and see how we can help. |
|
What
if I don’t have an email list to send to, will you help
me with that?
Xtream Studio has partnered with several reputable
opt-in email list brokers and we can help you find the best
possible list that will optimize your campaign. |
|
Who
uses video email marketing?
Just to name a few: Warner Brothers, DeVry, MTV, New
Line Cinema, Dell and many others. |
|
Are
there any limitations as to who the emails can be sent?
We don’t spam. All email list given to us must
be opt-in and with the ability to be opt-out. For all email
marketing campaigns we manage, we only acquire opt-in lists,
sometime even double opt-in lists, to ensure no spamming whatsoever
is taking place and that people’s privacy is respected.
Beside, only opt-in lists generate the right kind of response
you look for. As
far as technology goes- no! We utilize combination of Flash
and HTML to create the most dazzling and attention-grabbing
HTML template that can be opened with any browser and operating
system. |
